Sunday, January 21, 2007

That's Smart

Maybe it's my contrarian nature, but when I first saw a smart car, years ago in Edinburgh, I was instantly drawn to it.

A joint venture of Swatch and Mercedes, smarts are as freaky and adorable as pug puppies. There's even one on display at MoMA in New York. They look like something Elroy Jetson would build out of Lego and Tinkertoys. And they're tiny -- so small you can park 'em in a regular spot sideways. They make Mini Coopers look like Lincoln Navigators.

Smarts have been popular in space-challenged Europe for years now, and Chrysler plans to introduce them here next January. The company's U.S. Web site isn't terribly informative, but it does have some cute videos. Good article here.

Will they sell in our bloated, nothing-is-big-enough culture? People are still snapping up Hummers to fill the three-car garages of their McMansions, so it seems counterintuitive. But maybe all the bad news about climbing temps and dwindling oil reserves will finally sink in and smarts will begin to look smart. It could happen.


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