Out and About With the Scarlet Pimp and the Crisco Kid

[I]n 1976 he launched International Male, a catalog that introduced a revolutionary new aesthetic for gay men. "Prior to that, gay fashion was more effeminate," says Burkard. "There were lots of caftans and froufrou stuff. We came along and butched up the act."

Butch isn't the first word that comes to mind when I think of International Male, but whatever. This hilarious account is immersion journalism at its bravest.

From Michael by way of Marty.